1) The regional IT and consumer electronic market has grown within last 3 years by apx 37% per year by volume and sales. IT also covered in 3 major factors in .
A. Competition: When we started operations in 1988 there were only 5 stores dealing with IT products in the market and today we have more than 600 stores selling the same products in one market. This has significantly increased competition and furthermore reduced profit margins on the products over years. B. Technology Tunover : Earlier we used to have new products launching maybe 3 or 4 times a year which helped people stock goods for a longer period of time as technology did not used to go obsolete so quickly. Whereas with new products flowing in every other day the margins have again reduced and the pressure to liquidate stocks has increased over years. C. Location: Dubai being a trade hub since its inception has been successful in making that statement and living upto its image. It is a central port for all the neighboring countries (GCC as well as Countries of Africa & Russia). Due to this image and its increasing publicity more and more buyers from these countries are coming to buy products and thus helping the U.A.E Consumer Electronic & IT market to grow every year. 2) TOUCHMATE is now well know I.T. Brand in GCC and since last 2 years, We have heavily concentrating into emerging markets such as oil rich countries of Russia, North-East Africa plus India and parts of Europe. Recently in feb-08, we opened TOUCHMATE I.T Megastore in Turkey (area apx 14,000 sqr ft) with our local turkey partner and in may-08 another retail showroom also. Till DEC-08, our plan to opne apx 3 more I.T.Megastore in Turkey. In terms of our plan to branching out we are under the process of opening operations in India as well as starting a depot in Holland to cater to our European buyers. 3) FORESEE IN THE REGIONAL MARKET that there would be growing demand for IT & Consumer Electronic products in the irrespective of the fact that inflation has hit us hard over the years. The cut-throat competition will only increase making this market the most desirable market for buyers. More on more opportunities will arise with Dubai growing at an intense pace but as I.T.is prices based industry (specially in trade), Buyers frm Africa and GCC now a days, not feeling easy to come to Dubai often bcoz of expensive hotels and traffic and that''''''''s why the ONLINE BUSINESS will grow more better. TOUCHMATE very soon planing to do ONLINE BUSINESS with launching name of "DUBAI IT OFFERS.COM" where all vendors and our partners can sell their products. It will be functional in July-2008. 4) TOUCHMATE now introducing Notebooks Range with colobration with Intel...w ell there is a lot of competition as well lot of brands selling notebooks in the market but we have positioned ourselves not into the mass selling of the product. We are catering to a niche high-profile customers who want a laptop as a status symbol as well as want to carry of something that looks different than what is there in the market. With the stunning looks,colors and performance. TOUCHMATE new range of Miniwonder 12" Notebooks outstands when it comes to performance with the world fastest Intel Extreme processor installed in them. It is like a Massarati car … Power with lots of Style : Many colors and light-weight with Vista-Premium and Crash-proof technology.....A true Status Symbol. A. Sure, we will be successful as 14" and 15" already in market and selling good qty.....now with support of our 12 years hypermarket and IT megastore partners, we will be mor e successful with 12" colorful range.. B. Soon after notebooks Range launch, TOUCHMATE going to intro Latest TV-MOBILES with Dual Sims, multimedia and Internet options. 5) Well that is like a plan I live with. I started Touchmate with 15 products and today we are carrying more than 850+ products under our portfolio. My present mission is to get to the 1000 mark and then see how it goes from there. The plans are simple … keep adding … keep growing and support our partners and give Best Money for Value products to our all Customers. 6) Well we have two units her in Dubai, one in Ras-Al-Khor (Aweer) and one in Jebel Ali, where all the manufacturing is done under the international standards approved by Intel and Microsoft standards. Furthermore we have a R&D unit in Dubai and China dedicated to evaluate every product that TOUCHMATE adds into its portfolio to make sure the product goes to its consumer without flaws. 7) We were the FIRST one to start manufacturing here in Dubai and it is blessed by SHEIKH GARGAWI (minister of I.T) who encourged us to bring one of the best brand of I.T. frm Dubai and we are on that path. this initial startup of manufecturing Desktops in dubai is also has been the core reason for us to have an edge over the other brands in the market. We are well updated on the requirement of the consumer and having a facility here, we are furthermore able to cater to the local needs and now from JUNE-08, we also put one more unit for Assembling Notebooks also in Aweer. 8) We are a brand that understands its consumer well enough that we are able to accommodate to their growing needs. We are one of the brands which started locally and today we stand as one of the brands that is giving a good time to international brands in the arena. Our consumers have acknowledged and appreciated honest effort to provide them with a basket of product to choose from where they can get ensured of attaining high quality product as at very competitive price and with a satisfaction of prompt and efficient after sales service from 8 service centers in all over UAE. And main successful point that we invented additional 800 products of peripharals where we cover all needs where other brands limited to 100 items only. so, one stop solution brand...is TOUCHMATE......This makes us different from other. We are brand for our consumers. Our brand belongs to them more than it belongs to us. 9) Ofcourse we have presence in these markets. These are the most potential markets of today''''''''s time and like everyone we are also suppling our products into these markets. In Africa we are one of the most successful brand in terms of Computers and Accessories. Our presence is to such an extent that ETHIOPIA Army uses Touchmate PC''''''''s in the military base while even if you walk in a small computer store in JUNGLES OF Togo(Africa) you are bound to see Touchmate Products being sold there too.... This is an extent of our presence which is at a constant growth. We want to reach to the major cities of Africa and Iran to an extent that we become the market leaders and have an edge over the other brands like we have here in U.A.E. overall covering major african countries like nigeria, ethipia, ghana, tanzania, uganda,sudan, rwanda, averycost,congo,zambia and many more...south africa is still pending to grow...soon, in 2009, TOUCHMATE will be there in big way. 10) Well we have service centre all over U.A.E. These service centre have highly qualified staff that provide prompt after sales service. We have a hand to hand replacement policy for all our accessories while with our PC''''''''s we usually claim to get things sorted out within a span of 24 hours but again depending on the intensity of the problems and components avbl, but we assure all customers 99% satisfection, as 100% not possible in this industry. YES, AS WE ARE LAUNCHING WORLDS FASTEST INTEL PROCESSOR BASED NOTEBOOK IN 12", WHICH WILL BE AVBL IN HYPERSTORES FRM JULY-2008 AND ONLINE BUSINESS PORTAL : DUBAI IT OFFERS.COM MESSAGE : QUALITY IS NOT AN ACCIDENT, IT IS THE EFFORTS OF INTELLIGENT EFFORTS WHICH TOUCHMATE PROVIDED TO ALL CUSTOMERS AND PARTNERS. AND TOUCHMATE IS ONLY THE FLAGSHIP BRAND FROM DUBAI SINCE 20 YEARS , WHICH IS SOLE BRAND OF DUBAI TO THE WORLD AND WE ARE PROUD OF IT.
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P.O.Box 24249, Dubai, UAE
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